Shannon Denny meets Sarah Owen, co-owner – alongside her sister Lily Allen – of the spectacular new vintage clothing boutique Lucy in Disguise, and hears about renting out masterpieces, dressing up for Bella Freud, and the downside to having a pop star for a business partner
Dressing up is a popular pastime for plenty of young girls, but for half-sisters Sarah Owen and Lily Allen it was more like an extension of the family business. The pair are daughters of the film producer Alison Owen, whose credits range from Shaun of the Dead to The Other Boleyn Girl. When Sarah was four, her mum married actor Keith Allen. Lily was born the next year, and Alfie came along the year after that. After the breakup with Keith, their mum was in a long relationship with comedian Harry Enfield. Lily went on to pop stardom, Alfie became an actor, and Sarah became a producer like her mum. That’s an awful lot of showbiz in one family, and an awful lot of dressing up.
Last year the half-sisters started talking about turning their love of dressing up into a business, and the result is a King Street vintage shop that’s styled as a flat belonging to “Lucy”. Each “room” represents a different era. The 1920s for example is a sitting room in which beaded dresses hang next to handmade lighting fashioned from Terry De Havilland shoes. The 1960s zone is a riot of bling, accented with Bond girl-inspired wallpaper created just for the shop. The 1970s section drips with wild prints and a serious amount of suede. Follow the pink plush carpet downstairs and you arrive in the beauty parlour, kitted out with a Grey Goose vodka bar. Manicures are available at the Wah concession, or you can flip through lookbooks to find vintage styles courtesy of the Bumble & Bumble blowdry bar and Ila Masqua makeup counter. Next door is the super-luxe dressing room that’s available for hire to groups.
A limited-edition Lucy in Disguise poster evokes Alphonse Mucha or 60s album art, but is in fact a collaboration between Tim Watkins of the Gorillaz and Nigel Weymouth, creator of the iconic swinging sixties boutique Granny Takes a Trip. “That’s a real ethos of ours – the fusion of old and new,” says Sarah. “We don’t want to be a dusty old vintage shop where you look like you’re stepping out of a BBC drama. We want it to be vintage in a modern, wearable way.” Make that modern, wearable and covetable. My eyes stinging from the effort of absorbing so many garments I would love to immediately put on, I ask Sarah about how she landed every right-thinking woman’s dream job.



